Resume

Graduated cum laude in May 2016 from Vanderbilt University, College of Arts & Sciences, with a double major in English and Marketing & Communications

Please see my LinkedIn profile for more information, such as relevant coursework.

Current

Content Strategist and Writer, Self-Employed

August 2021 – Present

  • Create content tailored to clients' needs, based on SEO keywords and links

  • Experienced in many types of content, including: blogs, website pages, emails, newsletters, eBooks, whitepapers, social media updates, and PPC ads

  • Worked with clients in a variety of industries, including: healthcare, technology, higher education, manufacturing, construction, finance, fitness/health, and non-profits

  • Increased daily site impressions by 160-170% and daily clicks by 41-300% during the first six months of a new client's content program

  • Work has been featured on USA TODAY College and The Huffington Post Blog, among others

Past

Content Manager, Vanderbilt Business School

August 2018 – July 2021

  • Oversee entire lifecycle of content marketing deliverables across eight different programs

  • Set organic social media strategy for all programs, brainstorm campaigns and messaging

  • Manage interns and freelancers, recruit additional writers from students and staff

  • Spearheaded creation of our first ever eBook, which drove 40% of digital ad leads during the first year of publication

  • Secured placement on the first page of Google results for multiple articles using SEO best practices

  • During my time at Vanderbilt, I achieved the following benchmarks:
    • Increased overall page views to news stories by 3x
    • Increased Google hits to news stories by 8.3x, to contribute 14% of all website traffic
    • Increased the news section's share of all website traffic by 3.5x, to contribute 18% of all page views

Content Writer, Vanderbilt Business School

August 2017 – August 2018

  • Increased total page views to news articles by 625% during first year of work

  • Create many types of content including news articles, eBooks, profiles, press releases, social media posts, email newsletters, podcasts, maps, timelines, and more

Marketing Coordinator, Right Source Marketing

June 2016 - August 2017

  • Account managed multiple clients, serving as main point of contact and project managing deliverables

  • Oversaw editorial planning and execution, plus content and design production

  • Executed day-to-day action items on accounts: updating client websites, posting blogs and social media updates, creating and sending newsletters, etc.

  • Regularly wrote and edited posts for company blog

Life Editor, The Vanderbilt Hustler newspaper

May 2015 – May 2016

  • Team lead a staff of 100+ student journalists, guiding them through all stages of the writing and production process

  • Serve on the editorial board and help forge content consensus

  • Develop and edit Life section content for daily website and weekly print newspaper

  • Regularly interact with press contacts to arrange Nashville event coverage

  • Provide on-site press and photography coverage for sports, concerts and other cultural events

Undergraduate Consultant, Vanderbilt University Writing Studio

August 2013 – May 2016

  • Work regularly scheduled weekly hours with undergraduate and graduate students to improve their academic and professional writing

  • Collaborate one-on-one with clients at all stages to strengthen argument, clarity, and style

Collegiate Correspondent, USA TODAY College

May 2015 – August 2015

  • Content appeared across all USA TODAY and Gannett platforms

  • Pitched and wrote weekly online articles in collaboration with managing editors

  • Brainstormed article promotion strategies for Twitter and Google SEO keywords

  • Independently researched and interviewed article sources

Marketing Intern, Raven Tools

May 2015 – August 2015

  • Researched and wrote in-house content marketing pieces based on SEO keywords for publication on the Raven Tools blog

  • Developed long-form “epic” content and microsites (from 1,000 to 6,000 words)

  • Researched market gaps and pitched content ideas to team leaders

Web Editor, The Vanderbilt Hustler newspaper

May 2014 – May 2015

  • Oversaw production of digital content on a weekly editorial schedule for all newspaper sections

  • Co-directed the redesign and rebranding of VanderbiltHustler.com

  • Helped generate ~55,000 visitors a month and ~1 million total page views in 2014

Content Team Intern, PGOA Media

June 2014 – August 2014

  • Created content for online publications: Relish, Spry Living, Daily Parent, and Smarty Cents

  • Collaborated with site editors and pitched original content ideas to editorial directors

  • Engaged in original research and interviewed featured companies, leaders, and bloggers

Social Media Director, Vanderbilt Student Communications

January 2014 – May 2014

  • Collaborated on social media content and strategy with section editors and all four Student Media divisions (print, online, television, radio)

  • Designed social promotional strategies for student media packages

  • Posted and responded daily to relevant local and national events

Assistant Opinion Editor, The Vanderbilt Hustler newspaper

October 2013 – May 2014

  • Produced editorial content under weekly deadlines

  • Helped revise and copyedit opinion columns

  • Collaborated with other editors and columnists to develop content ideas

Director of Communications, Design for America, Vanderbilt chapter

August 2013 – May 2014

  • Served on leadership board; coordinated group meetings and long-term projects

  • Co-designed and developed Wordpress website, wrote web copy

  • Oversaw DFA digital communications, Facebook page, and project blogs