I'm currently a Content and Social Media Manager for the Vanderbilt Business School, overseeing the entire lifecycle of content deliverables across eight different programs. I am also available for freelance writing and editing with an emphasis on SEO. All told, I’ve had more than 400 articles published, including multiple client stories that rank on the first page of Google search results.
I'm experienced with creating all forms of content, including blogs, website pages, emails, newsletters, eBooks, whitepapers, press releases, social media updates, PPC ads, marketing plans, and more. I've also written and edited for clients in a variety of industries, including healthcare, technology, higher education, manufacturing, finance, fitness/health, and non-profits.
In my time at Vanderbilt Business, I increased total pageviews to news articles by 625% during my first year of work. I also spearheaded the creation of our very first eBook, the Ultimate Guide to MBA Admissions, which drove 40% of our digital advertising leads for the past year.
Prior to my work at Vanderbilt, I was a Marketing Coordinator at Right Source Marketing, a content-driven agency. Besides marketing, I have had extensive experience in journalistic writing for outlets such as USA TODAY College.
Head over to my contact page if you'd like to get in touch.